RY Marketing Leadership & Advisory | Fractional CMO & Marketing Advisory

Marketing to Move the Business Forward

Growing companies reach a point where marketing decisions carry real business consequences, with no margin for error or time to start over.

The Cost of Waiting

Competitors claiming market share while your team runs without a clear strategy

Deals discounted or lost because your buyer doesn't understand your value or how you're different

Sales, product, operations and marketing working from different plans, slowing execution and eroding credibility

I deliver positioning buyers will pay for, a go-to-market plan everyone executes together and a marketing team built to sustain results.

Gaps I Help With

You don't have a go-to-market plan that sales, product, operations and marketing execute together.

Your brand positioning isn't differentiated enough to stand out in the market.

Your team is running tactics with no strategy connecting to revenue and isn't built to scale.

You've completed acquisitions with no cohesive brand, customer or culture strategy.

You have no strategy to maintain stakeholder confidence through major transitions.

What I Do

Marketing Strategy, Team & Technology Assessment

When you need to assess your marketing foundation and build a team that scales.

Business & Strategic Planning

When your executive team is building company strategy to accelerate growth or turn around performance.

Brand Strategy, Repositioning & Thought Leadership

When you need brand differentiation or thought leadership.

Go-to-Market Planning & Launch

When you're launching a new product or expanding into new markets.

Business & Digital Transformation

When you're adopting transformative technology or changing how your business operates.

Stakeholder Management & Crisis Communications

When you're facing a crisis or need to safeguard reputation.

Dedicated M&A Practice

For PE-backed CEOs navigating an acquisition, I provide dedicated commercial leadership from pre-deal diligence through integration.

Ready to protect and accelerate your deal value?

Learn More

Working Together

I limit my practice to three fractional clients at a time to ensure full strategic focus and availability.

Fractional CMO

Dedicated C-level marketing leadership. I join your executive team to lead strategy, build teams and drive results.

Project-Based Consulting

Focused engagements with defined deliverables and timelines.

Advisory Services

Strategic counsel for key decisions and planning.

Who I Am Robyn Young Founder & CEO, RY Marketing Leadership & Advisory

I'm a C-level marketing leader who's scaled organizations from startup to $10B market cap. I've guided companies through 7x growth, M&A transactions, CEO transitions and crisis events, building teams and capabilities while safeguarding reputation.

Western Alliance Bank (NYSE: WAL) · SmartRent (NYSE: SMRT) · RED Development · Macerich (NYSE: MAC)

25/15 Years of Experience / C-Suite Leadership

2× Public Company CMO

3 Repositioned Category-Defining Companies

100+ Go-To-Market Initiatives

4.5x Revenue Growth as CMO, Western Alliance Bank

48% Subscription Growth, SmartRent

“

She is an exceptional marketing executive whose impact extends far beyond her role. … She has a rare ability to shape compelling brand narratives and translate them into innovative marketing strategies that deliver measurable results.

Steve Curley, CEO, EagleBank

Former Chief Banking Officer, Western Alliance Bank

Helping growing companies build marketing that drives revenue.